Sugar Fish Tours was born from a passion for sharing Canada's breathtaking landscapes and rich cultural heritage with travelers from around the world. Founded in 2005 by Canadian travel enthusiasts Michael and Sarah Thompson, our company began with a simple mission: to provide authentic, immersive experiences that showcase the true essence of Canada.
What started as a small operation offering guided hikes in the Rocky Mountains has grown into a comprehensive tourism company, providing a wide range of experiences from coast to coast. Despite our growth, we've remained true to our core values of authenticity, sustainability, and exceptional service.
The name "Sugar Fish" reflects our commitment to providing travel experiences that are both sweet and memorable, just like the taste of maple syrup, and our deep connection to Canada's pristine lakes, rivers, and oceans teeming with vibrant marine life.
What drives us to create exceptional travel experiences
To create transformative travel experiences that connect people with Canada's natural landscapes, vibrant cultures, and rich heritage while promoting sustainable tourism and supporting local communities.
We minimize our environmental impact and support conservation efforts across Canada.
We partner with local businesses and indigenous communities to ensure tourism benefits local economies.
We prioritize the safety and wellbeing of our guests through comprehensive training and protocols.
We constantly seek new ways to enhance our tours and create unique experiences.
We bring enthusiasm and deep knowledge to every tour, sharing our love for Canada with our guests.
The passionate experts behind your unforgettable Canadian experiences
Founder & CEO
A former park ranger with over 20 years of experience in the Canadian wilderness, Michael brings unparalleled knowledge and passion to every aspect of our tours.
Co-founder & Operations Director
With a background in hospitality management, Sarah ensures our tours run smoothly while maintaining our high standards of service and guest satisfaction.
Lead Tour Guide
A certified wilderness guide and naturalist, David specializes in wildlife tours and has an uncanny ability to spot even the most elusive Canadian animals.
Cultural Experience Coordinator
With deep connections to indigenous communities across Canada, Emily creates authentic cultural experiences that educate and inspire our guests.
Recognition for our commitment to excellence
Recognized for outstanding contribution to sustainable tourism in Canada (2019, 2021)
Highest level of certification for our sustainable business practices
Consistently rated 4.9/5 stars across major review platforms
Official partner of the Indigenous Tourism Association of Canada
